Performance Marketing Network

Contextual advertising

What does contextual advertising mean?
Contextual advertising is an online advertisement that is shown in search engines and on site pages. Depends on the user's search query or on the topic of the page on which it is displayed. The advantage of contextual advertising is that it attracts to the site the target audience interested in the advertised product (product or service). Contextual advertising allows you to clearly correlate costs with results: the client pays only for those users who clicked on the ad and went to its website. We place contextual advertising on thematic sites.

What is included in ad rating?

When analyzing advertising materials, we evaluate the moments that directly affect the effectiveness of advertising: the correspondence of the offer to the competitive situation, the choice of the target audience, the correspondence of the target audience and the form of appeal, the certainty of the message, the format of presentation (style, design, text part). We provide the client with periodic detailed reports, which reflect the dynamics of ad impressions and key indicators.